Why many b2b marketing strategies fall flat: no evidence equals no impact

OK, so there could be dozens or even hundreds of reasons why marketing strategies fail or underwhelm, there really is no silver bullet to success. However, having over 20 years experience in...

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Making the most of trade shows: If you invite, they will come…

Working for clients is a round the clock service industry. International clients in B2B can be launching new products and exhibiting at trade shows internationally year-round, and our teams support...

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The science of food

Following what, for many of us, is a season of overindulgence – and big business for food manufacturers and retailers – we thought we would start the New Year reflecting on some of what we have...

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Tips and tricks for scientific content marketing

Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise!

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Content Marketing: A beginners’ guide for the life science marketer

In an increasingly competitive market, the need to make your company stand out from the crowd by building a strong, reputable and exciting brand that engages with your target audience is more...

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A Scientific Approach to Media Relations

As in any partnership, communication is key to a strong business relationship. By definition, communication is the imparting or exchanging of information by speaking, writing, or using some other...

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How to get the most out of your PR and marketing agency

In order to succeed in today’s increasingly competitive market, businesses are having to scrutinize their sales and marketing activity to ensure they establish and maintain their brand image as well...

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Why there will always be a place for a good press release

Editors complain they receive far too many of them.

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What can we learn from the evolution of Google?

The unveiling of the new Google logo last month undoubtedly caused a stir, with many people adverse to the change and asking why? But as time went by, the new logo started to make more sense. This...

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The Importance of Being Passionate

“One person with passion is better than forty people merely interested.” E.M. Forster

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