Twitter – is it worth investing your time?

On its home page, twitter declares: “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you.” If twitter users simply connect with...

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International Day of Women and Girls in Science

Gender equality – one of the United Nations (UN) 17 sustainable development goals – encompasses a wide range of issues that are prevalent in varying degrees across the globe. This includes the...

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Industry forecast for analytical instruments market in 2019

Data taken from Instrument Business Outlook (IBO) report: IBO Forecast 2019

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What’s all the fuss about inbound marketing?

Do you keep hearing the term inbound marketing and wondering what it really means? Is it yet another code word used among marketers aiming to exclude anyone else from their ‘gang’? We had the same...

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How to get your scientific marketing mix right

When approaching the task of generating new leads for your scientific business, it’s important to consider the platforms and tools available to you and how you can maximise those. You’ve got to...

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Five tips for an effective call to action

A call to action is an instruction/direction given to your audience to steer them to take a desired action. Although in marketing it usually relates to downloading some sort of content, visiting a...

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It’s not easy being green [in the lab]

There is no doubt that the attention now paid to plastic pollution is greater than it has been for decades. With the government considering raising the 5p plastic bag charge to 10p, as well as the...

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Busting the myth of b2b social media

Can social media really work in b2b marketing? This is one of the most common questions we are asked by clients and prospects and the answer is a simple, resounding, universal yes. The main reason...

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What might Brexit hold for UK science and research?

We are now less than a year away from ‘B-day’, and despite regular feelings of Brexit apathy due to the endless commentary about what is (but mostly isn’t) happening, the ‘cliff’ still looms large...

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Celebrating 100 years of British flavour innovation: an event management case study

For the UK Flavour Association, reaching its centenary year in 2017 as Brexit loomed meant putting on a special celebration to boost the industry’s confidence and standing in the region. The...

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