Twitter – is it worth investing your time?

On its home page, twitter declares: “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you.” If twitter users simply connect with...

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How to get your scientific marketing mix right

When approaching the task of generating new leads for your scientific business, it’s important to consider the platforms and tools available to you and how you can maximise those. You’ve got to...

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Busting the myth of b2b social media

Can social media really work in b2b marketing? This is one of the most common questions we are asked by clients and prospects and the answer is a simple, resounding, universal yes. The main reason...

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Tips and tricks for scientific content marketing

Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise!

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Blogging….why bother?

Blogs are increasingly being included in many corporate PR and marketing programmes, especially in the scientific industry where the latest innovations are being developed at a rapid pace. But what...

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