The Scott Partnership Group bolsters senior team

Alison Owen joins The Scott Partnership Group as senior account director.

Read Ahead

5 steps to storytelling with science: Part 1

Conveying a technical or scientific topic in an engaging and informative way can cause a headache for many. Unsurprisingly, there is a ‘science’ behind it, but there are a few simple steps you can...

Read Ahead

Twitter – is it worth investing your time?

On its home page, twitter declares: “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you.” If twitter users simply connect with...

Read Ahead

What’s all the fuss about inbound marketing?

Do you keep hearing the term inbound marketing and wondering what it really means? Is it yet another code word used among marketers aiming to exclude anyone else from their ‘gang’? We had the same...

Read Ahead

How to get your scientific marketing mix right

When approaching the task of generating new leads for your scientific business, it’s important to consider the platforms and tools available to you and how you can maximise those. You’ve got to...

Read Ahead

Busting the myth of b2b social media

Can social media really work in b2b marketing? This is one of the most common questions we are asked by clients and prospects and the answer is a simple, resounding, universal yes. The main reason...

Read Ahead

What might Brexit hold for UK science and research?

We are now less than a year away from ‘B-day’, and despite regular feelings of Brexit apathy due to the endless commentary about what is (but mostly isn’t) happening, the ‘cliff’ still looms large...

Read Ahead

Celebrating 100 years of British flavour innovation: an event management case study

For the UK Flavour Association, reaching its centenary year in 2017 as Brexit loomed meant putting on a special celebration to boost the industry’s confidence and standing in the region. The...

Read Ahead

Can anyone be a thought leader?

When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with...

Read Ahead

Why many b2b marketing strategies fall flat: no evidence equals no impact

OK, so there could be dozens or even hundreds of reasons why marketing strategies fail or underwhelm, there really is no silver bullet to success. However, having over 20 years experience in...

Read Ahead
1 2