What’s all the fuss about inbound marketing?

Do you keep hearing the term inbound marketing and wondering what it really means? Is it yet another code word used among marketers aiming to exclude anyone else from their ‘gang’? We had the same...

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How to get your scientific marketing mix right

When approaching the task of generating new leads for your scientific business, it’s important to consider the platforms and tools available to you and how you can maximise those. You’ve got to...

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Busting the myth of b2b social media

Can social media really work in b2b marketing? This is one of the most common questions we are asked by clients and prospects and the answer is a simple, resounding, universal yes. The main reason...

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What might Brexit hold for UK science and research?

We are now less than a year away from ‘B-day’, and despite regular feelings of Brexit apathy due to the endless commentary about what is (but mostly isn’t) happening, the ‘cliff’ still looms large...

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Celebrating 100 years of British flavour innovation: an event management case study

For the UK Flavour Association, reaching its centenary year in 2017 as Brexit loomed meant putting on a special celebration to boost the industry’s confidence and standing in the region. The...

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Can anyone be a thought leader?

When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with...

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Why many b2b marketing strategies fall flat: no evidence equals no impact

OK, so there could be dozens or even hundreds of reasons why marketing strategies fail or underwhelm, there really is no silver bullet to success. However, having over 20 years experience in...

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Tips and tricks for scientific content marketing

Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise!

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How to get the most out of your PR and marketing agency

In order to succeed in today’s increasingly competitive market, businesses are having to scrutinize their sales and marketing activity to ensure they establish and maintain their brand image as well...

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