5 steps to storytelling with science: Part 2

Last time we covered the first three steps to creating engaging content that tells your scientific story to open ears. Before putting pen to paper, defining your audience, choosing the right...

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5 steps to storytelling with science: Part 1

Conveying a technical or scientific topic in an engaging and informative way can cause a headache for many. Unsurprisingly, there is a ‘science’ behind it, but there are a few simple steps you can...

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State of the Industry – Cell and Gene Therapy

Data taken from the Alliance for Regenerative Medicine (ARM) 2019 Cell & Gene State of the Industry Briefing report.

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Twitter – is it worth investing your time?

On its home page, twitter declares: “Connect with your friends — and other fascinating people. Get in-the-moment updates on the things that interest you.” If twitter users simply connect with...

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International Day of Women and Girls in Science

Gender equality – one of the United Nations (UN) 17 sustainable development goals – encompasses a wide range of issues that are prevalent in varying degrees across the globe. This includes the...

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Industry forecast for analytical instruments market in 2019

Data taken from Instrument Business Outlook (IBO) report: IBO Forecast 2019

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What’s all the fuss about inbound marketing?

Do you keep hearing the term inbound marketing and wondering what it really means? Is it yet another code word used among marketers aiming to exclude anyone else from their ‘gang’? We had the same...

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How to get your scientific marketing mix right

When approaching the task of generating new leads for your scientific business, it’s important to consider the platforms and tools available to you and how you can maximise those. You’ve got to...

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Five tips for an effective call to action

A call to action is an instruction/direction given to your audience to steer them to take a desired action. Although in marketing it usually relates to downloading some sort of content, visiting a...

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It’s not easy being green [in the lab]

There is no doubt that the attention now paid to plastic pollution is greater than it has been for decades. With the government considering raising the 5p plastic bag charge to 10p, as well as the...

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