5 steps to storytelling with science: Part 1

Conveying a technical or scientific topic in an engaging and informative way can cause a headache for many. Unsurprisingly, there is a ‘science’ behind it, but there are a few simple steps you can...

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Can anyone be a thought leader?

When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with...

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Why many b2b marketing strategies fall flat: no evidence equals no impact

OK, so there could be dozens or even hundreds of reasons why marketing strategies fail or underwhelm, there really is no silver bullet to success. However, having over 20 years experience in...

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Tips and tricks for scientific content marketing

Struggling to find content for your marketing plans? Don’t panic, you often have more materials than you realise!

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Content Marketing: A beginners’ guide for the life science marketer

In an increasingly competitive market, the need to make your company stand out from the crowd by building a strong, reputable and exciting brand that engages with your target audience is more...

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