What might Brexit hold for UK science and research?

We are now less than a year away from ‘B-day’, and despite regular feelings of Brexit apathy due to the endless commentary about what is (but mostly isn’t) happening, the ‘cliff’ still looms large...

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Celebrating 100 years of British flavour innovation: an event management case study

For the UK Flavour Association, reaching its centenary year in 2017 as Brexit loomed meant putting on a special celebration to boost the industry’s confidence and standing in the region. The...

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Why many b2b marketing strategies fall flat: no evidence equals no impact

OK, so there could be dozens or even hundreds of reasons why marketing strategies fail or underwhelm, there really is no silver bullet to success. However, having over 20 years experience in...

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Making the most of trade shows: If you invite, they will come…

Working for clients is a round the clock service industry. International clients in B2B can be launching new products and exhibiting at trade shows internationally year-round, and our teams support...

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The science of food

Following what, for many of us, is a season of overindulgence – and big business for food manufacturers and retailers – we thought we would start the New Year reflecting on some of what we have...

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Content Marketing: A beginners’ guide for the life science marketer

In an increasingly competitive market, the need to make your company stand out from the crowd by building a strong, reputable and exciting brand that engages with your target audience is more...

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A Scientific Approach to Media Relations

As in any partnership, communication is key to a strong business relationship. By definition, communication is the imparting or exchanging of information by speaking, writing, or using some other...

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