Can anyone be a thought leader?

When I asked this question in our office, it was interesting to see the polar opposite views. My immediate response was ‘no’ whilst others answered ‘yes’. The term ‘thought leader’ is being used with...

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Blogging….why bother?

Blogs are increasingly being included in many corporate PR and marketing programmes, especially in the scientific industry where the latest innovations are being developed at a rapid pace. But what...

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