---
title: Blog | b2b marketing (2)
description: b2b marketing | Want to elevate your brand and increase sales for your scientific, technology or industrial business? Our flexible marketing communications solutions can help. (2)
---

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# The Scott Partnership blog

![Why your business shouldn't cut its marketing budget in a recession](https://blog.scottpr.com/hs-fs/hubfs/pexels-lukas-590011%20(1).jpg?width=633&name=pexels-lukas-590011%20(1).jpg)

<https://blog.scottpr.com/blog/why-your-business-shouldnt-cut-its-marketing-budget-in-a-recession>

<https://blog.scottpr.com/hubfs/pexels-lukas-590011%20(1).jpg>

#### [Why your business shouldn't cut its marketing budget in a recession](https://blog.scottpr.com/blog/why-your-business-shouldnt-cut-its-marketing-budget-in-a-recession)

[b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [market data](https://blog.scottpr.com/blog/tag/market-data), [Marketing strategy](https://blog.scottpr.com/blog/tag/marketing-strategy) 

<https://blog.scottpr.com/blog/why-your-business-shouldnt-cut-its-marketing-budget-in-a-recession>

## [Why your business shouldn't cut its marketing budget in a recession](https://blog.scottpr.com/blog/why-your-business-shouldnt-cut-its-marketing-budget-in-a-recession)

 December 08th 2022 | [b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [market data](https://blog.scottpr.com/blog/tag/market-data), [Marketing strategy](https://blog.scottpr.com/blog/tag/marketing-strategy)

[Read More](https://blog.scottpr.com/blog/why-your-business-shouldnt-cut-its-marketing-budget-in-a-recession)

![Celebrating British Science Week 2022](https://blog.scottpr.com/hs-fs/hubfs/BSW_RGB_HI_POS-920x578-1.jpg?width=633&name=BSW_RGB_HI_POS-920x578-1.jpg)

<https://blog.scottpr.com/blog/celebrating-british-science-week-2022>

<https://blog.scottpr.com/hubfs/BSW_RGB_HI_POS-920x578-1.jpg>

#### [Celebrating British Science Week 2022](https://blog.scottpr.com/blog/celebrating-british-science-week-2022)

[b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [british science week](https://blog.scottpr.com/blog/tag/british-science-week), [science](https://blog.scottpr.com/blog/tag/science), [scientific marketing](https://blog.scottpr.com/blog/tag/scientific-marketing) 

<https://blog.scottpr.com/blog/celebrating-british-science-week-2022>

## [Celebrating British Science Week 2022](https://blog.scottpr.com/blog/celebrating-british-science-week-2022)

 March 11th 2022 | [b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [british science week](https://blog.scottpr.com/blog/tag/british-science-week), [science](https://blog.scottpr.com/blog/tag/science), [scientific marketing](https://blog.scottpr.com/blog/tag/scientific-marketing)

[Read More](https://blog.scottpr.com/blog/celebrating-british-science-week-2022)

![What characterises the most successful b2b marketing structure?](https://blog.scottpr.com/hs-fs/hubfs/iStock-925712824.jpg?width=633&name=iStock-925712824.jpg)

<https://blog.scottpr.com/blog/what-characterises-the-most-successful-b2b-marketing-structure>

<https://blog.scottpr.com/hubfs/iStock-925712824.jpg>

#### [What characterises the most successful b2b marketing structure?](https://blog.scottpr.com/blog/what-characterises-the-most-successful-b2b-marketing-structure)

[b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [b2b](https://blog.scottpr.com/blog/tag/b2b), [marketing communications](https://blog.scottpr.com/blog/tag/marketing-communications), [sales and marketing](https://blog.scottpr.com/blog/tag/sales-and-marketing), [scientific marketing](https://blog.scottpr.com/blog/tag/scientific-marketing) 

<https://blog.scottpr.com/blog/what-characterises-the-most-successful-b2b-marketing-structure>

## [What characterises the most successful b2b marketing structure?](https://blog.scottpr.com/blog/what-characterises-the-most-successful-b2b-marketing-structure)

 November 14th 2019 | [b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [b2b](https://blog.scottpr.com/blog/tag/b2b), [marketing communications](https://blog.scottpr.com/blog/tag/marketing-communications), [sales and marketing](https://blog.scottpr.com/blog/tag/sales-and-marketing), [scientific marketing](https://blog.scottpr.com/blog/tag/scientific-marketing)

[Read More](https://blog.scottpr.com/blog/what-characterises-the-most-successful-b2b-marketing-structure)

![The Scott Partnership Group bolsters senior team](https://blog.scottpr.com/hs-fs/hubfs/Alison%20Owen%20headshot.png?width=633&name=Alison%20Owen%20headshot.png)

<https://blog.scottpr.com/blog/the-scott-partnership-group-bolsters-senior-team>

<https://blog.scottpr.com/hubfs/Alison%20Owen%20headshot.png>

#### [The Scott Partnership Group bolsters senior team](https://blog.scottpr.com/blog/the-scott-partnership-group-bolsters-senior-team)

[b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [marketing agency](https://blog.scottpr.com/blog/tag/marketing-agency), [PR agency](https://blog.scottpr.com/blog/tag/pr-agency), [scientific marketing](https://blog.scottpr.com/blog/tag/scientific-marketing), [team building](https://blog.scottpr.com/blog/tag/team-building) 

<https://blog.scottpr.com/blog/the-scott-partnership-group-bolsters-senior-team>

## [The Scott Partnership Group bolsters senior team](https://blog.scottpr.com/blog/the-scott-partnership-group-bolsters-senior-team)

 September 10th 2019 | [b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [marketing agency](https://blog.scottpr.com/blog/tag/marketing-agency), [PR agency](https://blog.scottpr.com/blog/tag/pr-agency), [scientific marketing](https://blog.scottpr.com/blog/tag/scientific-marketing), [team building](https://blog.scottpr.com/blog/tag/team-building)

[Read More](https://blog.scottpr.com/blog/the-scott-partnership-group-bolsters-senior-team)

![5 steps to storytelling with science: Part 1](https://blog.scottpr.com/hs-fs/hubfs/Stock%20images/Closeup%20of%20woman's%20hand%20writing%20on%20paper.jpeg?width=633&name=Closeup%20of%20woman's%20hand%20writing%20on%20paper.jpeg)

<https://blog.scottpr.com/blog/5-steps-to-storytelling-with-science-part-1>

<https://blog.scottpr.com/hubfs/Stock%20images/Closeup%20of%20woman's%20hand%20writing%20on%20paper.jpeg>

#### [5 steps to storytelling with science: Part 1](https://blog.scottpr.com/blog/5-steps-to-storytelling-with-science-part-1)

[b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [b2b](https://blog.scottpr.com/blog/tag/b2b), [campaign planning](https://blog.scottpr.com/blog/tag/campaign-planning), [content marketing](https://blog.scottpr.com/blog/tag/content-marketing), [scientific content](https://blog.scottpr.com/blog/tag/scientific-content) 

<https://blog.scottpr.com/blog/5-steps-to-storytelling-with-science-part-1>

## [5 steps to storytelling with science: Part 1](https://blog.scottpr.com/blog/5-steps-to-storytelling-with-science-part-1)

 March 25th 2019 | [b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [b2b](https://blog.scottpr.com/blog/tag/b2b), [campaign planning](https://blog.scottpr.com/blog/tag/campaign-planning), [content marketing](https://blog.scottpr.com/blog/tag/content-marketing), [scientific content](https://blog.scottpr.com/blog/tag/scientific-content)

[Read More](https://blog.scottpr.com/blog/5-steps-to-storytelling-with-science-part-1)

![What’s all the fuss about inbound marketing?](https://blog.scottpr.com/hs-fs/hubfs/Stock%20images/Rear%20View%20of%20Young%20Office%20Workers%20in%20Casual%20Outfits%20Listening%20to%20a%20Top%20Manager%20Explaining%20Something%20Using%20Illustrations..jpeg?width=633&name=Rear%20View%20of%20Young%20Office%20Workers%20in%20Casual%20Outfits%20Listening%20to%20a%20Top%20Manager%20Explaining%20Something%20Using%20Illustrations..jpeg)

<https://blog.scottpr.com/blog/whats-all-the-fuss-about-inbound-marketing>

<https://blog.scottpr.com/hubfs/Stock%20images/Rear%20View%20of%20Young%20Office%20Workers%20in%20Casual%20Outfits%20Listening%20to%20a%20Top%20Manager%20Explaining%20Something%20Using%20Illustrations..jpeg>

#### [What’s all the fuss about inbound marketing?](https://blog.scottpr.com/blog/whats-all-the-fuss-about-inbound-marketing)

[b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [b2b lead generation](https://blog.scottpr.com/blog/tag/b2b-lead-generation), [inbound marketing](https://blog.scottpr.com/blog/tag/inbound-marketing) 

<https://blog.scottpr.com/blog/whats-all-the-fuss-about-inbound-marketing>

## [What’s all the fuss about inbound marketing?](https://blog.scottpr.com/blog/whats-all-the-fuss-about-inbound-marketing)

 January 15th 2019 | [b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [b2b lead generation](https://blog.scottpr.com/blog/tag/b2b-lead-generation), [inbound marketing](https://blog.scottpr.com/blog/tag/inbound-marketing)

[Read More](https://blog.scottpr.com/blog/whats-all-the-fuss-about-inbound-marketing)

![What might Brexit hold for UK science and research?](https://blog.scottpr.com/hs-fs/hubfs/Brexit.jpeg?width=633&name=Brexit.jpeg)

<https://blog.scottpr.com/blog/what-might-brexit-hold-for-uk-science-research>

<https://blog.scottpr.com/hubfs/Brexit.jpeg>

#### [What might Brexit hold for UK science and research?](https://blog.scottpr.com/blog/what-might-brexit-hold-for-uk-science-research)

[b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [Brexit](https://blog.scottpr.com/blog/tag/brexit), [marketing communications](https://blog.scottpr.com/blog/tag/marketing-communications), [PR](https://blog.scottpr.com/blog/tag/pr), [science](https://blog.scottpr.com/blog/tag/science), [UK science and research](https://blog.scottpr.com/blog/tag/uk-science-and-research), [blog](https://blog.scottpr.com/blog/tag/blog) 

<https://blog.scottpr.com/blog/what-might-brexit-hold-for-uk-science-research>

## [What might Brexit hold for UK science and research?](https://blog.scottpr.com/blog/what-might-brexit-hold-for-uk-science-research)

 May 01st 2018 | [b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [Brexit](https://blog.scottpr.com/blog/tag/brexit), [marketing communications](https://blog.scottpr.com/blog/tag/marketing-communications), [PR](https://blog.scottpr.com/blog/tag/pr), [science](https://blog.scottpr.com/blog/tag/science), [UK science and research](https://blog.scottpr.com/blog/tag/uk-science-and-research), [blog](https://blog.scottpr.com/blog/tag/blog)

[Read More](https://blog.scottpr.com/blog/what-might-brexit-hold-for-uk-science-research)

![Why many b2b marketing strategies fall flat: no evidence equals no impact](https://blog.scottpr.com/hs-fs/hubfs/newtons%20cradle-1.jpeg?width=633&name=newtons%20cradle-1.jpeg)

<https://blog.scottpr.com/blog/why-many-b2b-marketing-strategies-fall-flat-no-evidence-equals-no-impact>

<https://blog.scottpr.com/hubfs/newtons%20cradle-1.jpeg>

#### [Why many b2b marketing strategies fall flat: no evidence equals no impact](https://blog.scottpr.com/blog/why-many-b2b-marketing-strategies-fall-flat-no-evidence-equals-no-impact)

[b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [Case study](https://blog.scottpr.com/blog/tag/case-study), [content marketing](https://blog.scottpr.com/blog/tag/content-marketing), [PR](https://blog.scottpr.com/blog/tag/pr), [blog](https://blog.scottpr.com/blog/tag/blog) 

<https://blog.scottpr.com/blog/why-many-b2b-marketing-strategies-fall-flat-no-evidence-equals-no-impact>

## [Why many b2b marketing strategies fall flat: no evidence equals no impact](https://blog.scottpr.com/blog/why-many-b2b-marketing-strategies-fall-flat-no-evidence-equals-no-impact)

 April 06th 2017 | [b2b marketing](https://blog.scottpr.com/blog/tag/b2b-marketing), [Case study](https://blog.scottpr.com/blog/tag/case-study), [content marketing](https://blog.scottpr.com/blog/tag/content-marketing), [PR](https://blog.scottpr.com/blog/tag/pr), [blog](https://blog.scottpr.com/blog/tag/blog)

[Read More](https://blog.scottpr.com/blog/why-many-b2b-marketing-strategies-fall-flat-no-evidence-equals-no-impact)

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