louise reid

About Louise Reid

Our top 5 b2b marketing trends of 2024, including: the return of the Brand

January 31st 2024 | b2b marketing, marketing trends, trends, 2024

Top tips for life science marketers for generative AI ‘prompt craft’

October 10th 2023 | tips, generativeAI, AI, prompt

Generative AI: productivity booster or job thief?

August 23rd 2023 | thought leadership, artificial intelligence, generativeAI, AI

Virtual trade shows: hit or miss?

July 27th 2020 | event management, integrated sales and marketing

2020 life science marketing trends

January 15th 2020 |

What characterises the most successful b2b marketing structure?

November 14th 2019 | b2b marketing, b2b, marketing communications, sales and marketing, scientific marketing

The Scott Partnership Group bolsters senior team

September 10th 2019 | b2b marketing, marketing agency, PR agency, scientific marketing, team building

What’s all the fuss about inbound marketing?

January 15th 2019 | b2b marketing, b2b lead generation, inbound marketing