It’s International Podcast Day, 2022!
Tune into our podcast, TSP Talks, where we discuss a variety of topics in science and technology, with the aim of helping our listeners generate new ideas and communicate with scientists.
Today we discuss: should podcasts be part of your B2B digital marketing strategy?
Did you know that podcasting is expected to be a $1 billion industry by the end of 2022 and that listeners are more likely to consider brands they hear about on podcasts?
B2B podcast marketing can be a great way to reach a niche scientific audience and build brand advocacy in a way that few other forms of content can achieve. Through the delivery of useful content that your audience will value, B2B podcasting is an opportunity to enhance customer relationships with key decision makers within companies that could eventually end up being your customers and users.
A good reason to start a podcast is to help tell your brand's story and create more engagement, partnerships, and connections around your brand. Listeners are not afraid of supporting brands they like and are more likely to follow companies and brands on social media. Since their introduction in late 2004, podcasts have become an increasingly popular request from our clients wanting to create podcast content for their own B2B podcast channel.
Podcasts can be recorded live or remotely, making them relatively easy to create, even in the new hybrid world. Here are a few good reasons why we think you should consider generating podcasts for your company.
- Build audiences
- Cross channel content
Podcasts are easy to listen to. Depending on which way your audience prefers to consume information, you’ll be able to provide a suitable way of sharing your content, whether on YouTube, Spotify, your website, or all three. Your branded podcast is a powerful asset, so you’ll want to market it as best you can.
- It all starts with a plan
We conclude that it is not a question of if a podcast will fit into your B2B digital marketing strategy, but how.
Get in touch to see how we can help record your podcast, live or remotely: business@scottpr.com.
